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Consumer Segments

Translating Consumer Insights into Strategies for Growth


Understanding consumers inside and out is the key to truly connecting with today’s ever-changing shoppers. Since discovering these insights is no easy task, IRI has examined the many faces of consumers and is offering a broad range of analysis to help CPG manufacturers and retailers effectively target and market to their key shoppers. From baby boomers and seniors to Hispanics and male shoppers, the following research provides actionable insights to generate growth:

Infographic: The Many Faces of Today’s CPG Shoppers

Baby Boomers:
Riding the Wave of Diversity

Generation X:
IRI Quarterly MarketPulse™ Survey Finds Gen-Xers Practicing Frugal Ways; Overall Consumer Sentiment More Positive

Tapping into the Next Growth Segment

Driving Growth in the Golden Years

Point of View: Diverse and Distinct - The Hispanic Population Delivers Numerous Segments and Opportunities
HispanicLink Overview
HispanicLink Fact Sheet
For More Information

Male Shoppers:
Men are from Mars, Women are from Venus…or Maybe Not?

Mom Shoppers:
Valuable Assets: Today’s Moms Represent Savvy, Smart Shoppers

IRI’s Second Annual EconoLink™ Shopper Segmentation Report Points to Cautious Optimism, Continued Prudent Practices
For More Information

Point of View: Digital Dimension - Consumers Embrace Digital Media with Diverse Approaches
DigitalLink Fact Sheet
For More Information


Retail Industry News: Week of 8/22/14
Retail Industry News: Week of 8/15/14
Retail Industry News: Week of 8/8/14


Resources: The Digital Future
Datasheets: Virtual Shopping
Datasheets: IRI Consulting