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IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.

 
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State of the Snack Food Industry

2013 State of the Snack Industry

STATE OF THE SNACK FOOD INDUSTRY
Presented by SymphonyIRI Group and the Snack Food Association

Snacking behavior has clearly escalated in recent years, catapulting the blurring of eating occasions to a whole new level. From frequency and time of day to goals and desires, many snacking influencers are impacted by age and life stage. Understanding how all the pieces fit together is critical, since it’s really the only way to truly serve and satisfy target consumers.

Are you poised to deliver exciting new options to keep the attention of consumers who have expanded their snack consideration set well beyond traditional snack aisles?

Originally featured at SNAXPO 2013, this presentation discusses the snack food industry’s performance in 2012 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.

  • Understand the new, broader snack environment
  • Develop highly tuned marketing programs that bridge the brick and mortar and click and mortar worlds seamlessly
  • Win a larger share of stomach across dayparts

Host:  Sally Lyons Wyatt, Executive & General Manager, Client Insights, SymphonyIRI Group; with a special introduction from the Snack Food Association

Duration:  60 Minutes

Watch replay - Download PDF - View Flipbook

2012 State of the Snack Food Industry

The rocky road to economic recovery is paved with opportunity, but navigating that road is complex. Among consumers, caution abounds, as nearly one-quarter of consumers struggle to make ends meet. Still, snack frequency is up, and snacks are playing an important role in both wellness- and indulgent-related food rituals. That these rituals are largely playing out at home and from home is a boon to snack marketers. 

This presentation investigates snack food industry performance in 2011 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories. 

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(Executive Summary)


Snack Industry
 

 

2011 State of the Snack Industry

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Presented by IRI and the Snack Food Association
April 10, 2012

Watch the Replay