STATE OF THE SNACK FOOD INDUSTRY
Presented by SymphonyIRI Group and the Snack Food Association
Snacking behavior has clearly escalated in recent years, catapulting the blurring of eating occasions to a whole new level. From frequency and time of day to goals and desires, many snacking influencers are impacted by age and life stage. Understanding how all the pieces fit together is critical, since it’s really the only way to truly serve and satisfy target consumers.
Are you poised to deliver exciting new options to keep the attention of consumers who have expanded their snack consideration set well beyond traditional snack aisles?
Originally featured at SNAXPO 2013, this presentation discusses the snack food industry’s performance in 2012 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.
- Understand the new, broader snack environment
- Develop highly tuned marketing programs that bridge the brick and mortar and click and mortar worlds seamlessly
- Win a larger share of stomach across dayparts
Host: Sally Lyons Wyatt, Executive & General Manager, Client Insights, SymphonyIRI Group; with a special introduction from the Snack Food Association
Duration: 60 Minutes
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