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The rocky road to economic recovery is paved with opportunity, but navigating that road is complex. Among consumers, caution abounds, as nearly one-quarter of consumers struggle to make ends meet. Still, snack frequency is up, and snacks are playing an important role in both wellness- and indulgent-related food rituals. That these rituals are largely playing out at home and from home is a boon to snack marketers.
This presentation investigates snack food industry performance in 2011 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.
Presented by IRI and the Snack Food Association
April 10, 2012
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