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IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.

 
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Times & Trends

Times and Trends

Times & Trends |  August 15, 2006
CPG Merchandising Trends: Growing Demand for a Consumer-Centric Approach
As consumer decisions have become more complex due to both product proliferation (there are now nearly 1 million CPG products available) and merchandising proliferation, merchandising strategies and tactics have not kept pace to address evolving consumer needs.
That may be changing. Early indicators suggest that CPG practices may be on the verge of a major transformation.

This report summarizes findings from an in-depth assessment of trends in merchandising activity and effectiveness and highlights best practices as CPG marketers begin to move towards a consumer-centric approach to merchandising.
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Times & Trends |  July 06, 2006
Channel Migration: A New Turning Point in Consumer Shopping Patterns
“One-stop-shopping” has clearly become an outdated term: three-quarters of today’s consumers shopped in five or more channels this past year to meet their CPG needs. Multi-channel shopping is now the norm.

This report covers how channel migration is showing signs of slowing. Supercenters appear to be pulling share predominantly from traditional mass merchandiser stores, while grocers have successfully maintained share.
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Times & Trends |  June 15, 2006
55+ Consumers: The New “Must Win” Market

Two major events are driving changes in purchase and shopping behavior among consumers aged 55+: 1) over the next decade, roughly 31 million pre-seniors (now age 55-64) will turn 65 and 2) seniors (age 65+) gained access to prescription insurance through Medicare Part D on January 1, 2006, and over 33 million have enrolled.


This report summarizes results from an extensive analysis of purchase behavior among 55+ consumers to assess current and likely future impact of these events.
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Times & Trends |  May 15, 2006
The New Wal-Mart: The Retail Powerhouse in Transition
Change is underway at the world’s largest retailer, and, as history has shown, when Wal-Mart changes, the industry changes.

The insights provided in this report are intended to help CPG manufacturers and retailers see potential new category, brand and store growth opportunities and risks that will arise from changes underway at Wal-Mart; act on these opportunities with speed and confidence and win at the shelf.
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Times & Trends |  April 15, 2006
Dollar Stores: An Industry Growth Phenomenon
Dollar stores have been around for over 50 years, but the channel has only recently reached the status of major retail outlet. The recent success of dollar stores is the culmination of a number of factors that have been at work for several years.

Read about how this report can provide CPG Manufacturers and Retailers with insights required to see potential new category, brand and store growth opportunities and risks; act on these opportunities with speed and confidence and win at the shelf.
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