IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry. You can also register to receive email alerts when insights are added. Learn more.
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To gain insights on the way opportunist eaters shop for, purchase and consume packaged goods and opportunities to maximize growth potential, IRI commissioned a comprehensive survey of more than 3,000 consumers. The findings of this survey reveal opportunities CPG marketers can tap to achieve differential growth.
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