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Private Label & National Brands:
Dialing in on Core Shoppers
To provide a framework for protecting and growing share of the nearly $737 billion omni-channel CPG world, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends.
To provide guidance to CPG marketers looking to maximize growth within the mature market, IRI commissioned an extensive dissection of the shopping and consumption habits of older consumers and how they shift throughout the golden years.
To provide insights into strategies that will guide national and private brand manufacturers along the path to continued growth, IRI conducted extensive analysis of the interaction between private label and national brand packaged goods solutions.