Article
6/29/2011
Digital Dimension: Consumers Embrace Digital Media with Diverse Approaches
Communication today is digital, and digital is the key to communication. Based on IRI’s original MarketPulse survey research, it is evident that consumers have embraced digital media in day-to-day life, however, they’ve done it in different ways and with different intentions. And, the key for brand owners, marketers and manufacturers looking to capitalize on digital in the CPG environment is to identify how each consumer group embraces digital media.