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Insights
 

IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.

 
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Point of View

IRI Point of View

POV |  March 27, 2014
Strategic Pricing
Leverage this underutilized corporate asset. Read More
POV |  March 12, 2014
SNAP Reductions

Another Wave of Financial Pressure for Many

Read More
POV |  March 11, 2014
Best Practices for Successful Rx-to-OTC Product Launches
A new wave of Rx-to-OTC products will drive OTC growth in the long term. Lessons learned will help marketers maximize success for future brands. Read More
POV |  January 22, 2014
A Percussion of Conservatism as the New Year Bells Chime
To dig deeper into the Q4 2013 MarketPulse survey and learn forward-looking insights about 2014 consumer trends, this POV examines how consumers will be using their common money-saving tools and making the most of new media to facilitate their CPG shopping endeavors throughout 2014. Read More
POV |  October 07, 2013
Gas Price Fluctuations Fuel a Convenience Channel Opportunity
Discover how convenience store marketers can use innovative strategies to reduce the negative impact of volatile gas prices and entice shoppers to walk through their doors and put additional items in their baskets. Read More
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