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New Product Pacesetters

Innovative New CPG Brand Leaders

CPG marketers are successfully embracing “the new,” whether it’s ingredients, technologies and ideas, to deliver enhanced value to consumers and drive growth across their own brands.  Success is not confined to the “big players” in the industry.  Smaller companies can, and do, play a big role in driving industry change by bringing to market unique products that really identify and deliver against critical consumer needs and wants.

For more than 15 years, IRI has conducted an annual in-depth analysis of new CPG releases to provide insights into the most powerful CPG product launches and reveal some of the key secrets that led to their successes.  These products are best-in-class examples of how to beat the daunting new product odds. 

New Product Pacesetters

Pacesetters |  March 11, 2014
New Product Pacesetters
New Product Pacesetters

To provide guidance to CPG innovators looking to seize the full potential of successful information, IRI developed a framework that is grounded in an extensive analysis of the 190,000-plus UPCs new to CPG retail aisles during the past year. 

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Pacesetters |  April 17, 2013
2012 IRI New Product Pacesetters
This report provides insights into the most powerful CPG product launches of 2011 and 2012, and reveals some of the key secrets that led to their successes. View the Downloadable New Product Pacesetters Infographic. Read More
Pacesetters |  April 17, 2012
2011 New Product Pacesetters
An Eye into the Future of CPG
IRI’s New Product Pacesetters are the most successful new CPG product launches. The Pacesetters of 2011, having beaten the new product odds despite a difficult and complex environment, are truly remarkable. Read More
Pacesetters |  March 29, 2011
New Product Pacesetters: Carving Out Growth in a Down Economy
New product innovation is the lifeblood of the CPG industry.  New products breathe new life into core brands, and they bring fresh news into the CPG environment.  But, bringing to market new products is not an easy task, even in the best of times. Read More
Pacesetters |  March 25, 2009
2008 New Product Pacesetters: The Role of Innovation in a Down Economy
This report details the most successful new CPG brands and the consumer benefits that have made them a success.  IRI New Product Pacesetters are best practice case studies in how to beat the new product odds. Read More
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