IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry. You can also register to receive email alerts when insights are added. Learn more.
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CPG marketers are successfully embracing “the new,” whether it’s ingredients, technologies and ideas, to deliver enhanced value to consumers and drive growth across their own brands. Success is not confined to the “big players” in the industry. Smaller companies can, and do, play a big role in driving industry change by bringing to market unique products that really identify and deliver against critical consumer needs and wants.For more than 15 years, IRI has conducted an annual in-depth analysis of new CPG releases to provide insights into the most powerful CPG product launches and reveal some of the key secrets that led to their successes. These products are best-in-class examples of how to beat the daunting new product odds.
To provide guidance to CPG innovators looking to seize the full potential of successful information, IRI developed a framework that is grounded in an extensive analysis of the 190,000-plus UPCs new to CPG retail aisles during the past year.