IRI’s MarketPulse™ Survey Reveals Power of the Deal - IRI

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MarketPulse™ Survey

Market Pulse Survey

MarketPulse

MarketPulse, which was launched in Q1 2011, is IRI’s quarterly survey series, conducted to monitor and analyze shoppers’ attitudes and behaviors on the economy and economic effects on their personal financial conditions, lifestyle and shopping habits.

Q3 2014 Analysis

Press Release:
IRI MarketPulse™ Survey Finds Improving Consumer Confidence Points to Merry Holiday Season


Q2 2014 Analysis

Press Release:
IRI MarketPulse™ Survey Finds Shoppers Cautiously Optimistic as Consumer Confidence Begins to Settle


Q1 2014 Analysis

Press Release:
IRI MarketPulse Survey Reveals Significant Jump in Consumer Confidence

Point of View:
Millennial Shoppers


Q4 2013 Analysis

Press Release:
IRI MarketPulse Survey Finds Conservative Consumer Behaviors Will Remain Prevalent throughout 2014

Point of View:
A Percussion of Conservatism as the New Year Bells Chime


Q3 2013 Analysis

Press Release:
IRI MarketPulse Survey Uncovers Impact of Government Shutdown and Debt Ceiling Crisis on Consumers

MarketPulse Summary:
Strategies for Growth in a Challenging Economy

Infographic:
How Consumers are Weathering the Financial Storm


Q2 2013 Analysis

Press Release:
IRI MarketPulse Survey Finds Consumers Settling into "New Normal"

MarketPulse Summary:
Strategies for Growth in a Challenging Economy


Q1 2013 Analysis

Press Release:
IRI MarketPulse Survey Finds Shopper Sentiment Rebounding in 2013

MarketPulse Summary:
MarketPulse Key Trends Q1 2011 through Q1 2013.


Q4 2012 Analysis

Press Release:
IRI MarketPulse Survey Finds Shopper Sentiment Dips to Lowest Point in a Year


Q3 2012 Analysis

Press Release:
IRI Quarterly MarketPulse™ Survey Finds Gen-Xers Practicing Frugal Ways; Overall Consumer Sentiment More Positive

In the News:
Male Shoppers: Same planet, same universe

Blog:
Q3 MarketPulse™ Survey Results: Don’t Ignore the “Ignored Generation”


Q2 2012 Analysis

Press Release:
IRI Unravels Mindset of Millennials and Introduces IRI Shopper Sentiment Index™

Times & Trends:
Millennial Shoppers: Tapping into the Next Growth Segment

Infographic:
Inside the Heads of Today’s Millennials

Blog:
Introducing IRI Shopper Sentiment Index ™:  Focus on Millennial Shoppers


Q1 2012 Analysis

Press Release:
IRI Quarterly MarketPulse™ Survey Finds Consumers’ Confidence is Rebounding

Point of View:
Today’s Moms Represent Savvy, Smart Shoppers


Q4 2011 and Year-end 2011 Analysis

Press Release:
Shoppers Demonstrate Rays of Optimism Amid Continued Focus on Frugality, New IRI MarketPulse Survey Reports

Point of View:
Rich with Opportunity: Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion

Blog:
Shoppers Gain Confidence in Economy, but still Shop Conservatively

Charts:
Key Shopper Trends 2011

Infographic:
Power of the Deal


Q3 2011 Analysis

Press Release:
Shoppers Redouble Frugal Practices in Prolonged Down Economy, IRI Times & Trends Special Report Reveals; “Conservatism” Is the Pervasive Shopper Attitude

Press Release:
IRI Survey Finds Majority of Americans Unhappy with Government’s Handling of Economy

Point of View:
Gray Skies: Consumers with negative views of government’s handling of the economy have hunkered down and reined in spending—for the long haul.


Q2 2011 Analysis

Press Release:
IRI Quarterly MarketPulse™ Survey Finds Consumers Embracing Wide Range of Tools in an Effort to be More Conservative Than Ever

Press Release:
IRI Reveals New Insights on Male Shoppers

Point of View:
Digital Dimension: Consumers Embrace Digital Media with Diverse Approaches

Point of View:
Men are From Mars, Women are From Venus…or Maybe Not?


Q1 2011 Analysis

Press Release:
IRI Launches Quarterly MarketPulse™ Survey Series, Offers CPG, Retail and Healthcare Companies a Comprehensive Look at Shopper Behaviors