About Us - IRI

  • Insight
  • Innovation
  • Impact


"Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"                    –Through the Looking Glass, Lewis Carroll

About IRI

As a manufacturer or retailer, knowing your customers and how to satisfy their needs is your top priority. But the consumer and shopper landscape continues to get more competitive. People are changing how they shop, where they shop and when they shop. They go online, even while at the shelf, to explore competitive products and compare prices. Most regularly visit at least three retailers for their CPG shopping. And, with the growth of e-commerce, the distinction between CPG channels is blurring. 

How can you keep up and, more importantly, find new ways to grow, including with new shoppers like Generation Y? You have to run at least twice as fast.

IRI will power your journey, finding new pockets of growth for your business. We are the leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries.  Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to specific segments and linking your media spend back to actual sales, or guiding you through scenario planning on our IRI Liquid DataTM platform, we pinpoint what matters and illuminate how it can grow your business.


“We changed from another partner [IRI competitor] recently…and we have seen massive changes in how we get insights out of data… IRI is helping us answer questions and find future trends.”  - Reckitt Benckiser

[On IRI Liquid Data] “I love it; I think it blows [IRI competitor’s] tool away… [IRI] shopper insights capability far exceeds that of [IRI competitor]; they [IRI] also seem more willing to accommodate our needs.” – GlaxoSmithKline

Proving ROI is the biggest challenge and opportunity for any FMCG digital marketer. The clarity and simplicity of IRI's methodology makes it easy to prove a compelling business case. – Schwartz